Design is recognized as an innovative discipline that can help MSMEs to survive and evolve into an increasingly complicated market. Design is readily associated with industrial product design for manufactured products. However, the application of design is much broader, for example designing for function; for aesthetic appeal; for ease of manufacture; for sustainability; and designing for reliability or quality and business processes themselves. The purpose of design is doing things better, improving a situation, making a positive difference. The role of design in business is creating value. A well-designed product or organization is more valuable than a product or organization that is not well-designed.
This will help MSMEs to avail independent advice on all aspects of design. Practical support is provided to MSMEs via one-to-one advice, seminars, and workshops. This specialist advice is provided by experienced designers for new product development as well as enhancing existing product portfolio.

Objective
The main objective of the design clinic is to bring the MSME sector and design expertise on a common platform and to provide expert advice and solutions on real time design problems, resulting in continuous improvement and value addition for existing products.